80 percent of domestic consumers using Vietnamese goods by 2015
(VOV) - By 2015, around 80 percent of Vietnamese consumers will favour Vietnamese goods, and 90 percent of rural and mountainous communes will have access to stores stocking domestically produced products.
The information was unveiled by the central steering committee at a conference held in Hanoi on December 14.
The conference reviewed the first three years of implementing the campaign “Vietnamese people use Vietnamese goods”.
In his opening speech, Vietnam Fatherland Front (VFF) Central Committee President Huynh Dam said highlighted the campaign’s contributions to the country’s socio-economic development despite facing global economic downturn, thus improving its competitive capacity, and bolstering the nation’s pride.
According to a report released at the conference, the campaign’s first three years have made Vietnamese consumers fully aware of its significance and altered their shopping habits encouraging the purchasing of Vietnamese products over foreign goods. The report said up to 71 percent of consumers have placed their trust in Vietnamese goods, especially in relation to garments, textiles and footwear.
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Enhancing the competitiveness of Vietnamese goods requires upgrading vocational training available to labourers, paying special attention to marketing and product quality, and stablising prices. Businesses should protect the reputation of their trademarks.
In his speech, Deputy Prime Minister Hoang Trung Hai said that the campaign has helped with curbing inflation, stablising the macro economy, and made businesses aware of its role in the country’s socio-economic development.
Hai emphasised that the campaign’s next stage will be vital to upholding the nation’s patriotism and pride, giving a fresh impetus to high quality goods production meeting the local demands and fulfilling export targets. It will also further the socio-economic development strategy in the 11th National Party Congress’ resolution.
The campaign’s central steering committee stressed the necessity of stepping up communications on the campaign, bettering market management, and combating smuggling, trade fraud, and fake goods.
The committee commended 76 collectives and 8 individuals for their outstanding achievements during the three years of carrying out the campaign.