Vietnam is one of the 10 countries to win the title “Rising Star Country Brand” in 2005, according to a recent survey conducted by global company Future Brand.

Four out of 10 countries are from the Asian region including China taking the lead, India in fourth place, Thailand in fifth place and Vietnam in 10^th place.

In addition, Vietnam also won other titles in the fields of arts and culture, history, beaches, business and organising conferences.

In 2005, Vietnam ranked 10^th among countries in the world recognised for best improvement in all fields.
According to experts, Vietnam will be a favourite tourism destination in Asia in 2006.