The country’s turnover from tra and basa exports to Mexico continues to rise, earning US$9.9 million in 2004, US$17.55 million in 2005, US$32.95 million in 2006 and over US$55.64 million in 2008, the association says. 

Even though Vietnam’s aquatic products were only sold by the supermarket chain Wal-Mart before 2006, they are now available in almost every large supermarket, known as Costco, Chedraui, Superama and Soriana in Mexico. 

Last year, Vietnam became the largest tra and basa fish exporter to the Central American country, with an export value amounting to nearly US$59 million. 

According to VASEP, these encouraging outcomes can be attributed to the efforts Vietnamese seafood businesses have been making, including attending many seafood fairs in Mexico in recent years.