The National Office of Intellectual Property under the Ministry of Science and Technology has granted a collective brand name of “Phu Yen oceanic tuna” to the provincial Oceanic Tuna Association.
The association has engaged in building its tuna brand name since 2009.
With this certificate it is expected to boost exports of tuna products to the US, Japan, and the EU.
Dr Nguyen Quoc Thinh, director of the Trademark Centre of the University of Trade, said building up Phu Yen tuna trademark contributes to promoting its image. When it is highly valued by the world market it will become key export product.
Since early this year, Phu Yen fishermen have exploited 5,600 tonnes of tuna, a record output so far.
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