Hung Yen orange receives collective brand recognition
Quang Chau orange in the northern province of Hung Yen was declared a collective trademark on November 21 by the National Office of Intellectual Properly under the Ministry of Science and Technology.
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Over the years, Quang Chau orange plants have been planted on a large-scale and are ten times as lucrative as rice, said Nguyen Van Biet, Director of Quang Chau orange cooperative.
According to Le Thi Tham, Deputy Director of the provincial Department of Science and Technology, a project on developing Quang Chau orange brand in Hung Yen city has been run for a year. This move expanded consumptions markets and developed a set of criteria for brand recognition and made designs for the brand.
The project aims to protect the rights of orange farmers to use the brand and to establish a brand management model to enhance the economic value of certified products.
Nguyen Van Oanh, a local economic official, said the city has more than 144 hectares of orange, mostly in Quang Chau, Lam Son, Tan Hung, Hoang Hanh communes.
Nearly 36 hectares in Quang Chau and Hoang Hanh are grown in line with VietGAP standards, producing nearly 500 tonnes of oranges this year.
Nguyen Tuan Cuong, Chairman of the Hung Yen City People’s Committee said orange plants in Hien City produce more than 1,500 tonnes per year, worth over VND40 billion, making them a key product in the city’s agriculture restructuring.
Areas have been zoned off in Quang Chau, Tan Hung, Lam Son, Hoang Hanh, Phu Cuong and Hung Cuong communes for planting oranges in line with VietGAP standards, Cuong said.
He urged local orange farmers to connect with each other to develop large-scale orange areas to ensure product quality.