Promotional programmes offered during holidays

With Christmas Day and the Tet Holiday just around the corner, a myriad of promotional programmes have been launched by supermarket chains to serve consumer demand. 

In addition to the operation of 24 brand new supermarkets nationwide, Vinmart is offering its customers a special discount of up to 49% for all essential products until December 24. Around 300 Christmas gifts will also be presented to children accompanied by their parents who spend more than VND300,000 (US$13.5).

From December 14-27, Co.opmart and Co.opXtra customers have the chance to enjoy special offers, including 50 percent discounts for thousands of essential commodities, one-price programmes and a sparkling Christmas programme. In addition, customers who spend more than VND400,000 (US$18.06) will receive substantial discounts for some commodities.

Meanwhile, shoppers at Lotte Mart are entitled to a discount of 49 percent from December 12-21. However, prices for lucky-money envelopes and Tet decorations are forecast to surge by 5-10 percent.

According to Ho Chi Minh City’s Department of Industry and Trade, prices for Tet commodities will be stabilized and supplies will rise by 15-20% from last year.

Commercial banks in the city have issued VND1.6 trillion (US$72.2 million) in loans for 18 businesses to stock products for the Tet holiday, the Department said.

The Hanoi People’s Committee has also advanced over VND236 billion (US$10.6 million) to 10 enterprises to prepare essential commodities for Tet, including rice, pork, chicken, eggs, frozen seafood, vegetables and confectionary
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