Danang eyes Russia as key tourism market

(VOV) -Danang city launched its tourism promotion programme in Moscow on August 18, expecting to break into this strong Russian market which sees an increasing number of visitors to Vietnam every year.

In his address, Danang municipal People’s Committee Chairman Van Huu Chien highlighted the city’s huge potential for tourism development, saying that Danang – a social and cultural centre in the central and Central Highland regions – has been voted as the most worth living locality in Vietnam.

The city lies at the heart of the three World Heritage sites in Vietnam, namely the former imperial city of Hue, the ancient city of Hoi An, and My Son Sanctuary.

It is also the ending point of the East-West Economic Corridor and a gateway to Myanmar, Thailand and Laos.

With a 60km long coastline, the city houses many beautiful beaches with pure water and fine white sand. Danang beach alone was voted as one of the six best beaches in the world by the US-based Forbes magazine in 2005.

Chien said Danang aims to boost trade and service sectors, with a focus on the tourism industry. Last year, the city welcomed more than 3 million tourists, including 750,000 international arrivals.

However, the number of Russian travellers to Danang remains modest, reaching 4,000 in 2013. Chien expressed his hope with its huge potential for tourism development, Danang will woo more Russian holiday-makers, turning it into an attractive tourist destination in central Vietnam.

A Vietnam Airlines representative spoke highly of the Russian tourism market and introduced travellers to a number of preferential travel services.   

The ceremony was attended by diplomats and officials, as well as many representatives of businesses from both countries, including Vietnam Airlines.

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