According to the director of the provincial Agriculture and Rural Development Department, this marks the first time that Bac Lieu has signed an agreement to export rice to Europe, a market with a high demand for the staple.

Bac Lieu cultivates more than 20,000ha of Mot bui do Hong Dan rice, with an average yield of 6 tonnes per ha. There are no fertilizers or insecticides used in the whole process of cultivation.

This particular strain of rice was officially registered by the National Office of Intellectual Property in June 2008.