The Vietnam Fatherland Front and the Great Unity newspaper held a meeting on July 30 to review the past two years of the campaign and to honour businesses that were successful in the movement.

In 2009, only 23 percent of Vietnamese people gave priority to using Vietnamese-made goods; that rate has risen to 59 percent. Vietnamese goods now make up a large market share of traditional markets and account for up to 90 percent of commodities in supermarkets.

The movement has made businesses understand that they must build on their own strengths to win the hearts of local consumers.

In the reviewed period, nearly 70 trade fairs were held in rural areas to give residents more access to Vietnamese goods and ‘conquer’ new consumers and markets.

Many experts agree this is a very practical movement. Previously, many Vietnamese consumers  did not pay attention to using Vietnamese products or were unable to access them.

The ‘Pride of Vietnamese trademarks’ awards were given to 29 businesses  which operate in many fields, and produce a diverse range of products and services to secure a better foothold in the domestic market.

At the awards ceremony, Vice President of the Vietnam Fatherland Front Vu Trong Kim urged Vietnamese businesses to unite in creating sustainable national trademarks.