FoodPanda expands its northern market share
(VOV) - FoodPanda Vietnam under the Rocket Internet AG – the world’s largest online food ordering platform has unveiled its cooperative strategy to cooperate with BBQ Chicken to operate exclusively in Vietnam in the long-term.
Delivery services have kicked off in Hanoi and will soon be available in HCM City. According to BBQ, the move aims to diversify services to win more customers in Vietnam.
BBQ Chicken has been operating more than 20 restaurants including 15 franchises. Currently, the company is following the franchising model which is a proven route to rapid growth.
BBQ Vietnam hopes to become Vietnam’s largest franchising business with 500 restaurants in the next five years.
In 2012, FoodPanda made its first debut in Vietnam after expanding its network over 40 nations in the world. Foodpanda is connecting to more than 800 restaurants with famous international fast-food brands such as KFC, Burger King,Jollibee and others.
With its presence in Hanoi, HCM City, Da Nang and NhaTrang, Foodpanda has become a fierce competitor against other trademarks specializing in online food ordering. The cooperation with BBQ Chicken is the first Foodpanda’s move to expand its business in the northern market.