Michelle Phan, a Vietnamese-American student from Florida has been contracted by make-up brand Lancome to serve as its first make up instructor via video clips.
Phan, 22, joins a list of high-profile celebrities, including movie stars Julia Roberts, Kate Winslet, Anne Hathaway, supermodel Daria Werbowy and make-up expert Sandy Linter, as Lancome’s worldwide ambassadors.
She will work under the brand’s auspices to film video clips that instruct viewers in the art of make-up.
Phan has been a YouTube phenomenon for the last two year with her self-made make-up instruction video clips scoring 117 million hits and her own YouTube-based site attracting more than half a million members.
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