The event was jointly organized by the Vietnamese embassy in Italy, the Association of Vietnamese businesspersons in Italy (ASSEOVI), and the Modena provincial chapter of the Italian employers’ federation, Confindustria.

At the seminar, Ambassador Dang Khanh Thoai highlighted Vietnam's high economic growth, political stability, and abundant, low-cost labour, as well as incentives for foreign investors and major advantages of the Vietnamese market.

However, investment cooperation ties between Italy and Vietnam have not been on a par with their potential, Thoai said, calling for more foreign investment in his country.

Trade Counsellor Tran Thanh Hai gave a presentation providing information and statistics about the political, economic, and social situation in Vietnam, emphasizing that conditions in Vietnam are favourable for Italian businesses, particularly those from Modena province.

ASSEOVI President Pham Van Hong said his association is willing to serve as a link for trade between the two countries.

Dr Sergio Sassi, Vice Head of Modena’s Confindustria, said the seminar was very useful for Italian investors.

He said he went to Vietnam two years ago and realized the country has great potential, in addition to a favourable investment climate. He also predicted more Italian businesses will invest in Vietnam, following the success of enterprises like Piaggio.