The campaign was launched on May 5, 2009 via press agencies, television and radio stations in Lao Cai, Yen Bai, Thanh Hoa, Ha Tinh, Hue, Quang Tri, Ben Tre and Tien Giang.

This is one of the three most effective communication projects in Asia, which have helped improve citizens’ awareness of natural disasters as well as strengthen information sharing and co-operation between non-governmental organizations and State management agencies.

Through the campaign, JANI has established a network of reporters across the country who have a chance to conduct fact-finding in regions hit by natural disasters and to meet and exchange experiences with domestic and foreign experts in the field of disaster prevention and mitigation.

JANI is a project funded by the European Commission Humanitarian Aid Department.