Japanese aquaculture firms eye Vietnamese market

Miyagi prefecture of Japan will assist local enterprises specialising in producing and processing aquatic products to make inroads into the Vietnamese market.

Since the incident in the Fukushima nuclear power plant No.1 in 2011, enterprises in Miyagi have met with difficulties in exporting seafood to other countries.

Now, the locality is seeking new markets in Asia, including Vietnam.

The local authorities have planned to invite press agencies, including those from Vietnam to make fact-finding tours of production and processing establishments in Inshinomaki and Minami Sanriku towns in November.

According to Japan’s Nikkei newspaper, Japan’s foods have made a strong impression on Vietnamese consumers, especially seafood thanks to the country’s advanced preserving and processing technology.

As scheduled, about 10 aquaculture enterprises from Miyagi will take part in a food fair in Ho Chi Minh City in February next year, aiming to promote the locality’s seafood, towards selling those in not only retail stores but also supermarkets in Vietnam.

On this occasion, the Miyagi businesses will launch booths at Japan’s Aeon mall in the city.
Enterprises in Miyagi are receiving support from the Japanese Government to organise promotion programmes for aquatic products and restore their production after the earthquake disaster in 2011 in the country, which caused serious damage in the locality.

In 2015, Miyagy’s aquatic product output hit 250,000 tonnes, almost equal to those in 2010.
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