In Vietnam, the Hello Japan Company will focus on food hygiene and safety management, offering Japanese food and managing its franchises based on Japanese standards of food hygiene and safety.

Nagata Teruhito, Hello Japan’s managing director, said food hygiene and safety are major concerns for Vietnamese people. “We do not feel we can develop a healthy food market in Vietnam by ourselves but we will work with Vietnam to develop the market gradually. We will work with telecommunications and other relevant agencies to disseminate information on the importance of safe food through seminars for scientists, consumers, and especially food producers and processors and introduce Hello Japan and Japanese standards.

Hello Japan is committed to offering safe and delicious food at reasonable prices. That is how the company wants to introduce Japanese food safety culture to Vietnamese people so they can experience Japanese food hygiene and develop a food hygiene and safety market in Vietnam. Hello Japan also plans to finance improvements in this field.

Established in June 1990 in Japan Hello Japan will celebrate its 20^th anniversary in 2010.

Hello Japan operates under the franchise chain model with trademark shops and currently, it has 120 member companies and 170 shops across Japan that serve as many as 350,000 rations a day.

Mr Teruhito said that the ingredients Hello Japan uses in making food will be shipped from Japan or bought from reputable suppliers in Vietnam. The company will apply advanced food storage technology to ensure sanitary conditions based on strict Japanese standards.

All members of Hello Japan are trained in production process, including personal and equipment sanitation to avoid bacterial contamination of the food. When you say Hello Japan it means delicious, safe and healthy food.

In the initial phase, Hello Japan will recruit people who used to work in Japan but Vietnamese workers will be the key labour force of Hello Japan in the long-term. They will be trained both on the premise to help Hello Japan bring Japanese food safety to Vietnam.

Hello Japan is preparing to open its first factory and a Japanese restaurant in Vietnam in the near future.

From June 2011, Hello Japan will supply food for workers in industrial zones and also for average income customers in Hanoi.

In Japan, Hello Japan is famous for training human resources, supplying business skills and know-how to member companies, researching and developing new commercial and general food as well as developing new cooking methods and menus, receiving foreign trainees and supplying food for factories and offices.

With 20 years of experiences, Hello Japan wants to share its success with Vietnamese customers through “safe and secure food”. It will work with Vietnamese food businesses to research hygiene, biology, bacteriology and methods to provide safe, healthy food in Vietnam.