Vinacafe’s new coffee maker pays homage to Vietnam-style coffee

With a single capsule and a push of a button, consumers will be able to enjoy, within 45 seconds, a cup of genuine coffee in three Vietnamese-style coffee flavors: ice dark coffee, strong hot coffee, and ice coffee with condensed milk.

“Currently, the world has two popular coffee cultures: espresso and Americano. With CAFÉ de NAM “Phin Dien”, we have successfully captured the original flavor of traditional Vietnamese-style coffee while introducing a unique and convenient way of enjoying our heritage drink to the world,” said Nguyen Tan Ky, CEO of Vinacafé.

CAFÉ de NAM “Phin Dien” will first be made available exclusively through select coffee shops.

In connection with the launch, Vinacafé acquired an 85% equity interest in CDN Production Trading Corporation for a total consideration of VND35 billion (US$1.6 million) to expand its coffee R&D platform and increase its production capacity. 

Vinacafé Bien Hoa JSC, a member of Masan Group Corporation (HOSE: MSN), currently manufactures and distributes a range of beverage products, including instant coffee, instant cereal and bottle beverages. The company commenced operations in 1968. Its portfolio includes consumer brands such as Vinacafé, Wake-Up, Phinn, Wake-Up 247 and Kachi.

Masan Group Corporation operates in the branded food and beverage sector and in the animal nutrition value chain. Masan’s businesses include Masan Consumer Holdings, the producer of brands such as Chin-su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Vinacafe, Wake-up, Vinh Hao and Su Tu Trang, and animal feed producer Masan Nutri-Science, with brands such as Proconco and ANCO. 

The company’s other businesses include Masan Resources, one of the world’s largest producers of tungsten and strategic industrial minerals, and associate joint stock commercial bank Techcombank.