The festival will be organized by Vietnam Airlines under the sponsorship of the Vietnamese, Lao and Cambodian embassies.

Le Dung, director of the Vietnam Airlines representative office in Europe, said the event aims to promote culture and tourism in the three countries in the Vietnam Airlines flight network, especially since it plans to open a direct route to London.

Dung said that Vietnam has great tourism potential which will be diversified if it can work together with Laos and Cambodia to tap the tourism potential of all the countries.

The festival will be divided into three sections: one to introduce the World Heritage sites in the three countries, another presenting their special cuisines, and one for cultural performances to attract more French and European visitors to the region.