Thailand promoted as one of the most female friendly destinations in Asia

The campaign aims to encourage women travelers from around the world to enjoy a huge range of activities, special deals, discounts, and privileges in Thailand throughout the month of August.

The TAT Deputy Governor for International Marketing (Asia and the South Pacific), Mrs. Srisuda Wanapinyosak, said, "Today women are significant decision makers and powerful with high-spending power. With a full range of products and services that can serve women’s needs, Thailand can definitely be the ideal destination. The Women’s Journey Thailand campaign will showcase how women travelers can enjoy these products and services at very attractive prices when they visit Thailand in August.”

TAT is bringing back several activities launched as part of the inaugural Women’s Journey Thailand campaign, including the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers.

It is collaborating with various tourism-related businesses throughout the country, and has classified the products and services for women travelers into seven types. 

These include accommodation (hotels and resorts); health, beauty, and spa services; shopping malls, dining and restaurants; recreation and entertainment (such as theme parks); lifestyle activities (such as handicraft workshops and fitness); and transportation services (such as airlines and car rentals).

All the products and services as well as special privileges will be featured in the "Women’s Journey Thailand” mobile application and the mini website women journey, which will be officially available in June. 

The Airports of Thailand and the Immigration Bureau will provide special "pink lanes” for women travelers who visit Thailand in August.

In Thailand, many activities are held throughout the month of August to celebrate Her Majesty Queen Sirikit’s birthday, 12 August, which is also observed as National Mother’s Day.