The event was co-organised by the Vietnam Chamber of Commerce and Industry (VCCI) and the European Commission (EC) Delegation to Vietnam.

Addressing the workshop, Jean Jacques Bouflet, Minister – Counselor to the EC Delegation to Vietnam said that Dak Lak businesses should be equipped with knowledge of legal issues, intellectual property, and tariff preferences in order to enter the EU lucrative market.

He added that the EU is a major market which plays an important role in the bilateral trade with Vietnam. It is also a traditional market of Dak Lak, importing coffee, rubber, and other items from the province. However, he said local export businesses have not fully tapped this market’s potential.

Mr. Bouflet emphasized that in the near future, it is necessary for businesses to conduct a survey on the EU market and to develop products with highly competitive advantages which will help businesses overcome trade barriers and limit risks in penetrating the market.