Market share for Vietnamese goods set to increase
(VOV) - The Prime Minister has approved a project to develop the local market in coordination with the slogan “Vietnamese people priotizing using Vietnamese goods”.
Under the project, market shares for Vietnamese goods at distribution channels will be increased to over 80% by 2020.
Accordingly, 90% of Vietnamese consumers and local businesses will be made fully aware of the campaign by 2015 while 70% of the people will be able to know about market development group called “Pride of Vietnamese goods)by 2020. All provinces and cities will build media channels to popularize the campaign.
To fulfil the goals, solutions have been devised to develop a distribution network of Vietnamese goods and build a channel to connect producers, businesses, distributors and agents in the country to expand the coverage of Vietnamese goods nationwide.
Total cost for the project is estimated at over VND229 billion.