Thailand promotes ASEAN as a single destination
As ASEAN celebrates its 50th anniversary this year, Thailand has launched a pocketbook titled "Experience Thailand and More,” with an emphasis on four key experiences that enhance its ASEAN Connectivity initiative with new destination combinations.
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The pocketbook was launched by the Tourism Authority of Thailand (TAT), which aims to expand its ongoing initiatives to promote ASEAN as a single destination, with Thailand as the region’s primary aviation and tourism hub.
It recommends four travel routes that connect cities in ASEAN.
The first route, "A Journey to ASEAN Ancient Kingdom,” connects the ancient cities of Chiang Rai, Lamphun, and Chiang Mai in Thailand with Mandalay and Bagan in Myanmar, while promoting northern Thailand as the hub of the historic trails in the North of ASEAN.
The second route, "ASEAN Peranakan and Nature Trail,” links the Andaman coastal cities of Phuket, Krabi, Trang, and Satun in Thailand with Langkawi and Penang in Malaysia. It also highlights Phuket’s distinctive Peranakan culture and distinctive gastronomic scene.
The third route, "Mekong Active Adventure Trail,” combines Buri Ram, Surin, Si Sa Ket, and Ubon Ratchathani in northeastern Thailand with Si Phan Don in Lao PDR and Stung Treng and Kratie in Cambodia. The trail showcases Buri Ram as a sports city and one that is ideal for travelers who love combining sports with adventure travel experiences.
The fourth route, "ASEAN World-Class Culinary and Heritage Cities,” highlights culinary travel experiences in major and unique cities, including Bangkok, Samut Songkhram, and Ayutthaya in Thailand, Kuala Lumpur and Malacca in Malaysia, and Singapore. The route focuses on food culture, local cuisine, world-class restaurants, and top things to do in the featured cities, with Bangkok as the world’s gastronomic hub.
The "Experience Thailand and More” pocketbook is available upon request via the TAT’s Services Promotion Division. TAT will host the ASEAN Tourism Forum from 22 to 26 January 2018 in Chiang Mai. Among the post-tours are a number of ASEAN Connectivity itineraries, further strengthening TAT’s commitment to promote ASEAN as a single destination.