Ribbon cutting event opening the Vietnam International Retailtech & Franchise Show and Coffee Expo Vietnam 2018 (Photo: congthuong.vn)
Apart from displaying and introducing products, the event has business matching programmes and training courses, seminars on retail and franchise activities.
Jang Ho Keun, a representative of the organiser Coex Vietnam, said the company collaborates with Retail and Franchise Asia to hold the VIETRF as an annual event for businesses to meet with experts in law, finance, realty, retail, and others to get retail and franchise market update.
VIETRF is the only trade show about retail-related technologies & franchise businesses in Vietnam that attracts more than 30,000 visitors every year.
A stall at the Coffee Expo Vietnam 2018 (Photo: congthuong.vn)
On the same course and at the same venue, Coffee Expo Vietnam 2018 is underway, featuring popular brands such as Mr.Brown Coffee, Vinacafe, and Nestcafe, as well as suppliers of coffee machines and barista tools like Vovos Corporation and Cubes Asia Co., Ltd.
It is hosted by Coex Vietnam, the Vietnam Coffee and Cocoa Association (VICOFA), and the Vietnam National Trade Fair & Advertising JSC (Vinexad).
According to Vinexad general director Nguyen Khac Luan the coffee chain model in Vietnam attains a growth of about 7% annually, however, each brand needs to develop distinctive products and consistent quality in its franchises.