Businesses push ahead with trade promotion in early 2017
The National Trade Promotion Programme has been carried out since the beginning of 2017 in order to expand markets and diversify export commodities.
Speaking at a conference in Hanoi on January 19, deputy head of the Trade Promotion Agency under the Ministry of Industry and Trade Ta Hoang Linh said the programme targets European countries such as France, German, Belgium and Italy as well as Trans-Pacific Partnership (TPP) members like Australia, the Republic of Korea, Japan and New Zealand, along with countries in the ASEAN Economic Community like Laos, Cambodia and Myanmar.
The programme also focus on developing domestic market, especially in rural, border and disadvantaged areas, and implementing effectively the campaign “Vietnamese prioritise using Vietnamese goods”, he added.
The management board of the programme planned to work with associations, localities and enterprises immediately to map out trade promotion activities according to sectors and economic regions in medium and long terms in order to build feasible and high-quality projects.
Deputy Minister of Industry and Trade Tran Quoc Khanh said the ministry will continue implementing practical activities to help businesses register for protection and geographic indication, and connect with the Vietnamese commercial system abroad to develop their brand names.
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The management board of the programme planned to work with associations, localities and enterprises immediately to map out trade promotion activities according to sectors and economic regions in medium and long terms in order to build feasible and high-quality projects.
Deputy Minister of Industry and Trade Tran Quoc Khanh said the ministry will continue implementing practical activities to help businesses register for protection and geographic indication, and connect with the Vietnamese commercial system abroad to develop their brand names.
Last year, the programme supported 6,000 businesses to sign domestic and foreign contracts and transaction deals worth over US$354 million and VND890 billion (US$39.4 million) respectively at trade promotion events.
