Consumers willing to pay more for foreign fruit

VOV.VN - Retailers in Ho Chi Minh City report that consumers have been willing to pay more for imported foreign fruit over the TET holiday due to concerns about the quality and freshness of locally grown produce.

A shop owner in District 1 reports selling 20-30kg of grapefruit from Japan every two days at a median price of US$34 per kilogram even though the price of the fruit from Ninh Thuan is only US$3.9.

The same shop’s sales of yellow dragon fruit from Malaysia is strong at US$30 per kilogram. Even though locally grown dragon fruit sells for much less, it has been passed over by customers during TET.

Customers have also preferred Malaysian durian over that grown in Vietnam. Local durian has been selling for around US$5.1 per kilogram while the price from Malaysia is  about four times higher.

Even though Korean strawberries cost three-fold those from Da Lat, they have been much preferred due to the perception by customers they have better quality and freshness.

Related

Foreign fruit in high demand this TET holiday
Foreign fruit in high demand this TET holiday

VOV.VN - Fruit from Japan, the US, and Canada are all over the market this TET holiday and demand keeps rising as their appearance and taste are both of exquisite quality.

Foreign fruit in high demand this TET holiday

Foreign fruit in high demand this TET holiday

VOV.VN - Fruit from Japan, the US, and Canada are all over the market this TET holiday and demand keeps rising as their appearance and taste are both of exquisite quality.

Le Nguyen, a passionate for dragon fruit products
Le Nguyen, a passionate for dragon fruit products

VOV.VN - The Ham Duc dragon fruit cooperative in Binh Thuan province was set up in 2015 and is now headed by Ms Le Nguyen. In a little more than a year, they have established their trademark in the domestic and foreign markets.

Le Nguyen, a passionate for dragon fruit products

Le Nguyen, a passionate for dragon fruit products

VOV.VN - The Ham Duc dragon fruit cooperative in Binh Thuan province was set up in 2015 and is now headed by Ms Le Nguyen. In a little more than a year, they have established their trademark in the domestic and foreign markets.

Securing Vietnamese foothold in overseas fruit markets
Securing Vietnamese foothold in overseas fruit markets

VOV.VN - Fruits were one of Vietnam’s main revenue earners in 2016 with an export value of US$2.6 billion. Over the past few years, Vietnamese fruits have penetrated a number of demanding foreign markets. 

Securing Vietnamese foothold in overseas fruit markets

Securing Vietnamese foothold in overseas fruit markets

VOV.VN - Fruits were one of Vietnam’s main revenue earners in 2016 with an export value of US$2.6 billion. Over the past few years, Vietnamese fruits have penetrated a number of demanding foreign markets.