Japan’s Miniso brand to expand outlets in Vietnam

Miniso, a Japanese lifestyle brand, has announced it is increasing the number of shops in Vietnam by 10 times through franchising, according to vtv.vn.

Entering the Vietnamese market in September, Miniso currently has 28 shops in the country, mainly in Hanoi, Ho Chi Minh City and central Nghe An province.

Miniso, a Japanese lifestyle brand, has announced it is increasing the number of shops in Vietnam by 10 times through franchising, according to vtv.vn. 
The brand planned to open 100 shops in Vietnam in 2017 and will launch its initial public offering (IPO) in 2018.


It also announced that singer Son Tung M-TP has chosen as the brand ambassador in Vietnam.

Miniso was founded in Japan in September 2013 by Miyake Jyunya and his Chinese partner and president of the company Guo Fu. The following month, they opened an office in China’s Guangzhou province.

Miniso sells households tools, electronic accessories, beauty products, gifts and toys. Miniso’s products are familiar, but with new shapes and functions.

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