The week-long event is being run by the Vietnam Farmer’s Union, the Ministry of Agriculture and Rural Development and the provincial People’s Committee.
Vice Chairman of the Vietnam Farmer’s Union Luong Quoc Doan said the festival is an important part of the country’s strategy for agriculture development, and rice production and exports.
It also affirms the key economic role and brand of Vietnamese rice in the global market, he added.
The event aims to promote the advantages of the Mekong Delta and enable domestic and foreign organisations, businesses and investors to seek cooperation opportunities.
It features a wide range of activities, including a trade fair on Vietnamese rice involving more than 600 businesses and localities, a contest on the Vietnamese rice brand and workshops on climate change adaptation and rice brand development.
At the opening ceremony, the Ministry of Agriculture and Rural Development revealed the logo of Vietnam’s rice brand.
The first edition of the festival was held in 2009 in Hau Giang province.
In the past few months, rice has been the fastest-growing currency earner among agro-forestry-fisheries products. From January-November 2018, Vietnam exported 5.7 million tonnes of rice worth US$2.86 billion, up 16.8% year-on-year in terms of value.
The number of Vietnam’s rice export markets has increased to 150 countries and territories from 60 over the last three years. Apart from traditional markets, more Vietnamese rice has reached Latin American and Middle East countries.
The Ministry of Industry and Trade forecast that rice exports will hit 6.2 million tonnes this year, up 6.6% annually, bringing home nearly US$3.12 billion, up 18.5% year-on-year.