Viettel tops list of 50 most valuable brands again

Illustrative image (Photo: Viettel)

This is the second consecutive year Viettel has ranked first in the list of 50 most valuable brands of Vietnam.

Viettel is also Vietnam’s only brand and one of the eight Southeast Asian others in the list of top 500 most valuable brands in the world announced by Brand Finance.

The top 50 list in Vietnam meets the ISO 10668 standards, the world’s only certified tool for measuring brand value so far.

This year, Viettel focuses on digital transformation in service of digital economy and society. It also successfully launched a smart operation centre in the central province of Thua Thien-Hue and won the Telecom Asia Awards 2019 for the category “Asia’s most innovative city project”.

The telecom provider has offered 5G services and put into use Internet-of-Things infrastructure, making Vietnam one of the first countries in the world to successfully pilot 5G network.

Viettel also took the lead in bringing 5G technology to international markets such as Cambodia in July 2019 and Myanmar in August 2019.

Thanks to its high growth in foreign markets and successes in important fields such as telecommunications, high-tech defence technology, telecom electronics, cyber security, Viettel’s brand value has jumped by 20 percent to over 4.3 billion USD from 2018, nearly tripling the value of the second-ranking brand and equaling the total value of the next three brands in the list.

Results of brand evaluation by Brand Finance are announced on global media channels such as BBC, CNN, CNBC, Bloomberg, The Economist, The Wall Street Journal, among others.