US smartphone brand enters Vietnam
Obi Worldphone, a US smartphone brand, enters Vietnamese market through cooperation with exclusive local partner Digiworld Corporation.
Obi Worldphone was co-founded by John Sculley, the former head of Apple & Pepsi-Cola and an international investor in consumer technology companies.
With the cooperation of Robert Brunner, the founder of Ammunition Group, a renowned design company based in San Francisco, Obi launched its new range Obi Worldphone, priced at US$129-249 to attract discerning young people in fast-growth markets, including Vietnam.
Obi integrates an elegant design with high-end technology from Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display, Inc and Samsung to deliver a performance for first smartphones SF1 and SJ1.5 in Vietnam.