This December, the fast-expanding brand has opened the three additional outlets in the heart of Ho Chi Minh City at prominent malls. The new stores mark a key significant milestone for the brand’s growth in the Asia Pacific region.
Dedicated to offering great quality at low-prices, the new shopping haven concept stores will offer a wide variety of Japanese-designed products – namely, creative home necessities, health and beauty products, fashion accessories, fashion bags, seasonal products and electronics, said Miniso.
Miniso also unveiled plans to soon launch two more outlets in Hanoi.
Headquartered in Tokyo, the Miniso brand was founded in 2013 by chief designer Miyake Jyunya and young Chinese entrepreneur, Mr Ye Guo Fu. The brand celebrates Japanese fast fashion and quality lifestyle living at a global scale.
Miniso is now an internationally recognized brand with more than 1000 point-of-sales worldwide, with a presence in the key cities of Tokyo, Shanghai, Bangkok, Singapore, Dubai and soon, the US.