TH True Milk to meet shoppers’ huge appetite for organics

VOV.VN - Organics, is one of the fastest-growing categories in food sales in Vietnam and one for which the TH True Milk Group has plans to become a major player.

At a recent meeting with leaders of Thai Binh Province, the company’s chair Thai Huong unveiled plans to lease 1,000 hectares in the province for use as an organic farm to grow fruit and vegetables.
  

The effort is still in its infancy, noted Huong, but TH is looking at expanding the initiative. The idea is to ensure a greater supply of organic foods in the domestic market at a time when demand is soaring but supply has failed to keep up.

Nguyen Hong Dien, chair of the provincial People’s Committee, said the province is bullish on the idea and plans to approve the lease of nearly 30 hectares of land to the group to help them get the venture off the ground.


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