The outlets agreed to reduce prices by 10-40 percent during August and September, said deputy head of the administration travel department, Nguyen Anh Tuan.

Other provinces and cities that want to join the promotion can register with the administration, he said.

A list of the participants will be put on the administration's website: www.impressivevietnam.vn.

Hanoitourist is one of many tour operators which actively responded to the campaign.
"This is a good campaign," Hanoitourist director Luu Duc Ke said. "Our company will coordinate with transport companies and hotels to provide discounts of 10-30 percent."
Discount sales are achieved in a number of ways such as preferential discount cards or shopping coupons. Tourists just need to show a passport or identification card.

The campaign has been jointly launched by the administration, the Ministry of Industry and Trade's trade promotion department and Vietnam Airlines to replace annual promotions.

Revenues from tourist shopping are high in countries such as Thailand, Malaysia and Singapore, which have carried out similar programmes for a decade.