A growing trend for online ordering services
(VOV) -E-commerce is becoming increasingly popular in Vietnam.
Online commerce has doubled its ratings in a number of analytic categories thanks to better awareness of security issues and the ability to access the internet using various types of devices.
This trend was confirmed in a 2012 consumer survey conducted by Visa.
The internet is now an indispensable part of most Vietnamese people’s lives. Vietnam’s internet usage is only one percent lower than the global average, with 76 percent of the population using the internet every day.
The outlook for e-commerce is promising. 98 percent of the survey’s respondents searched for products or online services in the past twelve months, 71 percent ordered online and 90 percent said they will continue buying online in the near future.
The reputation of online payment security is also improving. Nearly 70 percent of online customers said they use the internet to shop more frequently due to online security’s great advances.
Security information updates from banks and online sellers help reassure customers about the safety of their personal and financial information.
60 percent of Vietnamese businesses are still not capable of accepting online paymenst and only 20 percent of the population have opened bank accounts.
Healthcare services and products enjoyed the highest e-commercial growth (4-12 percent in 2012), followed by children’s products, fashion, and household appliances.
The popularity of smartphones and 3G networks contribute to e-commerce’s rapid development. With just a smartphone and a credit card, consumers can find anything they need from convenience stores in no time.
Around 39 percent of the survey’s respondents reported using mobile phones to pay their bills (14 percent), play games (14 percent), and access other digital content (13 percent).
Lorijion Bacci, Visa’s Country Manager in Vietnam, said the survey’s results show the security of online ordering services is a boon for customers.
85 percent of respondents said services like Verified by Visa (VbV) have dramatically changed their assessments of commercial website security, with 50 percent even saying they would buy more if other websites provided VbV.