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Cai Rang floating market festival features exciting lineup of activities

Wednesday, 13:02, 12/07/2023

VOV.VN - The seventh Cai Rang floating market culture tourism festival was held in the Mekong Delta city of Can Tho from July 10 to July 12, with the occasion attracting plenty of domestic and foreign visitors.

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The annual festival aims to preserve the unique culture of Cai Rang floating market, with the site being one of the most popular tourist destinations throughout the Mekong Delta region.
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Le Nguyen Bao Ngoc (C), Miss Intercontinental 2022, serves as an ambassador of the festival.
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Featuring over 60 stalls, the festival showcases a variety of food options, while also offering traditional “don ca tai tu” (southern folk music) performances on the river.
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Stalls display agricultural and local products during the course of the festival.
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Cai Rang floating market was selected by the UK’s Rough Guide as one of the 10 most impressive markets worldwide, with the tourism website Your Amazing Places naming Cai Rang one of the top six floating markets throughout Asia.
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In 2016, the Ministry of Culture, Sports and Tourism added Cai Rang floating market in Can Tho city to the nation’s list of national intangible cultural heritages.
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More than 60 stalls are set up along the river as a means of introducing local specialties to guests, including traditional southern cakes, fruit, and tourism products.
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Stalls set up by businesses from Ho Chi Minh City and the Mekong Delta region attract plenty of visitors.
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A stall showcasing handicraft items draws great interest.
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The festival helps to promote the floating market as a unique and exciting destination for both domestic and international visitors. It also offers opportunities for local businesses as they introduce their products.
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The festival includes a fashion show of áo bà ba, a simpler version of the áo dài (Vietnamese traditional long dress) with the flaps ending at the hipline and a front button used for access.
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A traditional “don ca tai tu” (southern folk music) singing contest takes place during the event.
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A seminar focusing on digital transformation in the tourism sector is organised, attracting leaders, experts, and tourism agencies from Ho Chi Minh City and 13 provinces and cities throughout the Mekong Delta region.
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The highlight of the festival is a showcase of the dozens of trading boats that sell food and agricultural products at the market, as well as the typical parade of all the boats along the Cai Rang River.