Samsung Electronics awarded 2016 Creative Marketer of the Year
VOV.VN - Samsung Electronics was recognized as the most creative marketer of 2016 by the Cannes LIONS International Festival of Creativity, the largest gathering of worldwide creative communications professionals and advertisers.
The “Creative Marketer of the Year” award is conferred on companies that have made creative and meaningful strides in marketing.
Terry Savage, Chairman, Lions Festivals, said, “When you look at Samsung’s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They’re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion.”
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To earn these prestigious honours, Samsung collaborated with world-class creative agencies including Cheil Worldwide, Leo Burnett and 72&Sunny.
“We believe that our innovations open opportunities for people to reach higher and dream bigger,” said Moonsoo Kim, Executive Vice President of Global Marketing Center at Samsung Electronics. “At Samsung, enriching people’s lives is at the centre of everything we do, and our marketing reflects this philosophy.”
The 63rd International Festival of Creativity is where the world’s companies come together to challenge their creativity in advertising, publicity and marketing campaigns in different categories.
The annual event will be held in Cannes, France from June 18 to 25, 2016 and is expected to attract 15,000 delegates from over 95 countries in the world.
