Thai companies launch marketing blitz in Hanoi
VOV.VN - Thai companies have launched a 4-day in-store demo marketing blitz running June 22-25 at Fivimart supermarkets citywide in Hanoi, according to a report by the Vietnam News Agency.
 |
Few marketing tools show off a product under more favourable conditions than in-store product demos such as these, said representatives of the Thai embassy who helped organize the event.
Shoppers are already in stores, ready to try and primed to buy. Some studies have shown that in-store product samples have been credited with boosting wine sales over 300%, lipstick and mascara sales over 500%, and frozen pizza sales by 600%.
