Vietnam Airlines listed among top 50 leading brands

The local airline ranked 19th in the list after recording a brand value of US$114.1 million.

In devising the list, Forbes Vietnam followed the valuation standard of Forbes of the United Statesto to calculate the business operations of the firm. Brands that enjoy the highest value belong to companies which have large revenue in sectors they play a leading role in.

After listing 100 companies which have influential brands and well-known products, Forbes Vietnam measured pretax income of each of the companies, the bank interest rate that they have to pay, and contributions of invisible assets.

This recognition comes after Vietnam Airlines retained its strong position as a leading national brand according to rankings devised by UK-based market research firm YouGov, despite the impact of the novel coronavirus (COVID-19).

The airline was also honoured as the "Best Customer Experience Brand in Vietnam" by KPMG, named as the "World's Leading Cultural Airlines" and the "World's Leading Airlines for Premium Economy class" by World Travel Awards.

Most notably, for the first time ever Vietnam Airlines was also among the top 10 most valuable brands nationwide according to a survey by Campaign Asia-Pacific, an organisation specialising in national brand communication, in co-operation with market research company Nielsen.