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Submitted by honghanh on Tue, 05/20/2008 - 10:25

Arsenal Football Club, one of the leading clubs in England has scored a deal to promote Vinamilk’s Moment coffee in the country.

Under a two-year agreement, Moment coffee will be recognised as the “Fully-fledged coffee of Arsenal football club in Vietnam .”

The agreement allows Vinamilk to use the Gunners branding and its footballers’ images to advertise the coffee.

Vinamilk will spend US$2 million for the Arsenal marketing and advertising campaign, said Vinamilk Deputy Director Tran Bao Minh.

Arsenal Football Clubs Senior Marketing Manager Chris Bevan said it was an interesting deal for the club and said that Arsenal’s players were pleased to be able to promote the Vietnamese coffee.

Moment coffee is one of the most popular brands in Vietnam which is a leading coffee producer with an annual output of one million tonnes and an expected turnover of US$1.8 billion this year.

VOVNews/VNA

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