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Submitted by unname1 on Tue, 05/10/2011 - 13:12
Vietnamese businesses need to coordinate efforts to raise social responsibility, enhance their trademarks and prestige in the market.  

Recently, major distributors such as Big C, Co.opMart have negotiated with producers and suppliers to bring goods to customers at the most reasonable prices and most of them have stopped selling goods to those who scheme to drive prices up.

2011 is considered a difficult year for domestic producers and consumers because of soaring market prices.  The consumer price index (CPI) over the past four months rose nearly 10 percent over late 2010 while the production input index also saw a sharp increase due to the high prices of oil and other inputs.

In the face of such difficulties, producers, distributors have diversified customer care services and joined hands with consumers to stablise goods prices in order to enhance their prestige and build consumer trust.

The Big C supermarket chain has stepped up promotions as part of the price stabilisation programme with a focus on essential goods much sought after by potential customers.

Big C’s business strategy gives priority to keeping in harmony the interests between producers, distributors and customers. Producers and suppliers are actively engaging in promotions launched by distributors to ensure both producers and customers can benefit from the programme.

As a result of close coordination between producers and distributors, many good quality products are now sold at cheaper prices in the Big C supermarket chain than in other retail markets.

In May, the Co-op Mart supermarket chain will continue with discounts on a wide range of goods including food, fashion and household commodities. A huge volume of goods has been brought to industrial parks and export processing zones (EPZ) across the country.

Asked about their plans, leaders of Co.op Mart and Big C said that they have no intention of raising the prices of commodities as they can manage to get goods from different suppliers with a high sense of competitiveness so that customers will have the chance to make a good choice of their products.

By virtue of stabilizing the domestic market, all trade frauds including speculation in goods must be severely punished. The mass media need to provide consumers with useful information on different kinds of products and services which are good in quality and reasonable in price. It is also necessary to praise businesses which have performed well to win consumer trust such as Big C and Co.op Mart.

No wonder the rising prices of goods will affect all economic sectors in the country. But this is also an opportunity for businesses to improve customer-care services apart from cornering the domestic market with good-quality products at reasonable prices.

Valuable lessons can be drawn from the successful operation of Wal -Mart Retail – a world-famous giant with a chain of convenient stores selling a wide range of products at very cheap prices.

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