Since early this year, the southern city of Can Tho has exported 615,000 tonnes of rice worth US$261 million, an increase of four percent over the same period last year.
Local exporters have received many new orders while export prices have risen by US$15 per tonne for 5 percent broken rice and US$25-30 per tonne for 25 percent broken rice.
This is mainly due to co-ordinated efforts to promote their products, seek new markets in Asia and Africa and invest in the production chain to improve the quality of rice.
They now have direct transactions with foreign partners to meet their large orders without paying any intermediate cost.
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