Vietnam businesses urged to use trade fairs to boost export to China

Vietnamese firms will have many opportunities to promote exports to China via the China International Import Exposition (CIIE), which will be held in Shanghai city from November 5-10, said Hu Suojin, Trade Counsellor of the Chinese Embassy in Vietnam

Vietnam’s footwear export to China also increased 40% this year in the first two months of the year. 

Director of the Vietnam Trade Promotion Agency (VTPA) under the Ministry of Industry and Trade Vu Ba Phu said Vietnamese businesses will open 60 pavilions at the CIIE, displaying various kinds of products such as farm produce, processed food, consumer products and trade services. 

He said the CIIE is one of the most important trade promotion activities this year, adding that firms which participate in the event will receive support in pavilion rental fee, travel expense and other costs. 

According to the VTPA director, in order to enhance export to China’s market, Vietnamese firms need to attend trade fairs in the country such as the ASEAN-China Expo and Kunming Fair.

Phu also advised businesses to work to increase the quality of products, build brand names, and improve packaging and designing. At the same time, they need to update information about the market, import-export policies, and customers’ demand in different Chinese localities. 

Bilateral trade between Vietnam and China reached US$93.69 billion in 2017, with Vietnam registering a trade deficit of US$22.76 billion. 

Two-way trade may reach a record US$100 billion this year