Upbeat signs in fast-moving consumer goods sector
Monday, 18:24, 14/08/2017
The fast-moving consumer goods (FMCG) market is expected to see good expansion towards the end of this year thanks to stronger purchasing power in both urban and rural areas, experts said.
Food and dairy sector grew 8.1%, home care 5.7%, beverage 5.4% and personal care 5.4%.
Beverage made largest contribution to the total FMCG sales in the period with 42%, followed by food (16%), cigarettes (15%) and dairy (14%).
Meanwhile, rural areas continue to be a promising land for manufacturers. Whilst urban growth stood at 5.1%, urban areas post a more rapid growth at 6.5%. Urbanisation, Internet access and the popularisation of smart phones have changed the lifestyle of rural consumers. They are willing to pay more for high-quality products.
In addition, improved consumer confidence and the development of consumer finance will be key drives to boost FMCG market in the last months of the year.