US food and beverages introduced to Vietnamese people

The event was jointly held by the MM Mega Market (MM) in collaboration with the US Department of Agriculture (USAD)'s Foreign Agricultural Service (FAS).

The scheme successfully attracted the participation of eight American Agricultural Trade Promotion Associations with the goal of introducing the US’ various agricultural products, food, and beverages to the Vietnamese market.

Furthermore, it is also part of the "Kham Pha My Vi Hoa Ky" campaign introduced by the USDA back in 2021. Running from now to September 28, the campaign will introduce more than 140 food items belonging to various groups such as fruit, vegetables, beef, chicken, seafood, canned food, sauces, wine, and non-alcoholic beverages from major US brands at 12 MM Mega Market centres located across the country.

In his opening remarks, Benjamin Petlock, senior agricultural attaché at the US Consulate General in Ho Chi Minh City said US food and beverages are becoming increasingly popular with Vietnamese people thanks to their high quality, safety, convenience, and diversity.

Vietnamese consumers can easily find a wide variety of American foods and beverages sold in modern retail chains, including the MM Mega Market system across the country, he added. 

For his part, Hyunjoon Lee, director of MM Mega Market’s Purchasing Department, said as a leading retail enterprise with various strengths in the food industry, MM highly appreciates the co-operation of relevant stakeholders in organising the scheme.

MM Mega Market is therefore fully committed to making efforts to promote co-operation opportunities between MM and the US business community as a means of bringing more quality food and beverages closer to Vietnamese consumers, he noted.