Ao Dai collection to open at Couture Fashion Week New York

This year marks the designer’s first time showing at the prestigious New York Fashion Week event that will be held at 4pm on Friday, September 8, 2017 in the Broadway Ballroom at the Crowne Plaza Times Square Manhattan, 1605 Broadway, in New York City. 

Award-winner Hoai Nam is a top fashion designer in his native Vietnam. He began designing in his early teens, and has gone on to build a highly successful career and brand that has been operating for over 20 years in the Vietnamese market.

Do Trinh Hoai Nam’s designs are known for their dramatic and sophisticated flair, full of elegance and beauty. Great attention is paid to every detail of his collection, from the hand embroidery to the glamorous and luxurious gold leaf and gemstone embellishments.

His latest Ao Dai couture collection is inspired by the story of the castle princess in the first 30 years of 19th century. The ensembles will be presented in a dramatic runway show directed by the designer.

The collection’s color palette was inspired by the lotus flower, with images rendered on a special silk pattern and hand decorated with gold leaf.  Hoai Nam has incorporated some of his native country’s finest artisan talents into this collection.

The unique golden pattern technology is from Kieu Ky Trade Village in Hanoi, the special one-of-a-kind heavy rich silk fabrics are from Thai Binh Province, and the exquisite hand embroidery and gold leaf 999 are by craftsmen from Thuong Tin, Hanoi.