Digital technologies in media top AMS sessions
A series of sessions were held on the second day of the eighth Asia Media Summit with a focus on digital technologies in media.
At the sixth session “Towards a Culture of Digital Sharing in Asia-Pacific and Beyond”, Ms Heidrun Speckmann, Media Archive Developing Consultant at the Audio Centre of Radio the Voice of Vietnam reviewed regional archive training courses on archive in 2007, 2009 and 2011 and emphasized that there should be timely procurement of the budget, hard and motivated work of engineering and project group/ expert exchanges/ at national and international levels and intensive human resource development.
At the seventh session entitled “Winning Strategies to manage change”, Phil Molefe, Group Executive for News and Current Affairs from South African Broadcasting Corporation (SABC) said that it is an inevitable trend to make major changes from analogue to digital technologies in the media in the future if media organizations do not want to lag behind the world.
He emphasized that people now tend to access information through the internet by using mobile phones and this will be a trend in the future.
Delegates also discussed cooperation among media organizations in providing multimedia platforms on radio and television. They agreed to provide training courses on the field in the coming time.
Ta Bich Loan, executive director of VTV6 – a programme for young people from Vietnam Television shared experiences in developing human resources. She said that each radio station should set up its weekly plans and have a clear vision for development in future. It is necessary to have a platform for MCs to interact with audiences, which will help associate program producers and viewers.
At the last session entitled “Creating a high performance culture”, Helmut Osang, head of Media Development from Deutsche Welle Akademie, Germany emphasized that social media like Twitter and Facebook is now making history in the media field. He said that the problem to be solved in the twenty-first century is not how to move information, not the engineering of information as the problem was solved in the past. The core issue is how to transform information into knowledge and how to transform knowledge into wisdom.
Anothai Udomsilp, director of the Academic Institute of Public Media, Thai Public Broadcasting Service from Thailand, stressed that in the context of the highly competitive world of advanced and converging media technologies, media professionals should do their best to show their high performance to serve the audience and to meet their expectations. He added that new social media have been emerging so quickly to become part of the daily life of most people in the world.
