Vietnam’s e-commerce: opportunities for online trade

Several big retailers in Vietnam like FPT, Hapro, Vingroup, Viettel, and Nguyen Kim have had success in online trading. 

Trinh Van Hoa, Director of the Nguyen Kim Online Trading Center, said to increase their revenue, they have diversified sale channels to give customers more purchasing options. 

“Nguyen Kim has focused on shopping via smart-phone. Revenue in 2016 increased two or three hundred percent. Our plan is to diversify shopping options for customers in urban areas as well as people in rural areas who can’t travel to the city to shop,” he said.

Revenue from online trading will increase sharply from now until 2020.

Dinh Thi My Loan, Chairwoman of the Vietnam Retailers Association, said, “Multi-channel trade such as markets, shops, and websites is increasingly popular. Online trading is a trend with many advantages.” 

The Vietnam Online-Trading Association reports that about 60% of Vietnam’s population use the Internet and a large number of them have smart-phones. It’s a lucrative market for online trading.