Vietnamese goods now secure their own position in the local market and have won consumers’ trust. Businesses also see opportunities to develop their brand names in the market, contributing to an increase in Vietnamese-made goods.

According to a survey of some supermarkets in HCM City, the rate of Vietnamese goods has risen dramatically in some major supermarket chain such as Marximark with 70 percent, Big C with 95 percent and Saigon Coop with 95 percent.

The turnover of Vietnamese goods has also increased. In addition, Vietnamese goods have gradually won the trust of consumers thanks to an improvement in the quality and design of products and reasonable prices.

Nguyen Bich Nga, from Tan Phu district said that she often bought Vietnamese goods as they are well made and of high quality.

Businesses have been the first to respond to the campaign “Vietnamese people using Vietnamese goods”. They have come up with business strategies for the domestic market to meet consumer demands.

Some businesses including Nutifoods, the Saigon Trade Corporation, Vissan and My Hao have successfully carried out campaigns to take goods to rural areas, offering farmers access to quality goods at reasonable prices. Meanwhile, most consumers are fully aware of buying and using Vietnamese goods through state communication.

Nguyen Ngoc Hoa, the President of the Management Board of the Saigon Coop said that the campaign has made producers and distributors improve the quality of goods. Businesses are gradually promoting their brands, improving product design and setting up distribution networks. After just one year of the campaign, businesses have seen a growth of more than 50 percent.

Along with businesses, agencies in HCM city have also responded to the campaign. HCM City’s Department of Industry and Trade and the Trade Promotion Centre are also helping businesses launch and sell their products.

Notably, trade promotion programmes have attracted more people through trade fairs and Sales Promotions Months, helping them learn more about Vietnamese goods and stimulate the demand for Vietnamese goods in HCM City.

Tran Vinh Nhung, Deputy Director of HCM City’s department of Industry and Trade said that the campaign has seen a number of positive changes in the city. However, apart from encouraging consumers to use Vietnamese goods, businesses should also make more effort to build up their trademarks by improving quality and diversifying their products to compete with imported goods.

The campaign “Vietnamese people using Vietnamese goods” is not only a movement but also a major policy that helps businesses secure a firm foothold in the domestic market. However, to make the campaign more effective in the future, it is necessary to have a joint effort from the relevant state agencies, ministries, businesses and the public.

Apart from promotion campaigns to change consumers’ tastes and habits, businesses and distributors need to study the market and produce high quality goods.