Developing trademark for Vietnamese rice
(VOV) - Vietnam needs to build a brand of its rice, or it will lose out to Thailand and other emerging rice competitors.
The forum heard although Vietnam is the world’s third rice exporter, its export value remains low as the country has yet to create a brand globally.
Delegates emphasised the importance of tailoring products to consumer demands. They agreed that to develop a popular brand, businesses need to produce products that cater to diverse customer tastes and make distinctions.
Nguyen Trung Thang, President of the Masso Group Management Board, said he believes the value of rice could be improved by effective marketing strategies.
He suggested the proper deployment of and respect for branding would help bring Vietnamese rice level with Thai rice in the eyes of international consumers.
The forum was part of the government’s Vietnamese Trademark Programme, aimed at encouraging local products and businesses to invest in developing their trademarks and brand profiles.