This was announced at a seminar held in Hanoi on September 11 by the Dak Lak provincial People’s Committee in co-ordination with the Vietnam National Coffee Corporation and the Vietnam Coffee and Cacao Association.

The festival aims to promote the image of Dak Lak and help turn Vietnam’s coffee into a famous trademark in the world.

Visitors will have a chance to witness the official opening of Vietnam’s first coffee trading floor on December 12.

In addition, many seminars and events will be held during the festival such as contests to select best coffee farmers and photos and a seminar under the theme “Sustainable coffee development”.