AIA launches 'Healthier, Longer, Better Lives' new brand promise in Vietnam

Mr. Stuart Spencer, Group Chief Marketing Officer of AIA, said “Healthier, Longer, Better Lives is a single, powerful brand promise that is an accurate and up-to-date reflection of what AIA stands for and what we do as a company.

Asia is getting wealthier but it is not getting healthier, given the rapid and prevalent rise of lifestyle-related diseases across our region. We are committed to helping address this disturbing trend by playing a proactive and positive role in the lives of our customers.”

To celebrate this special occasion, David Beckhamvisited AIA Vietnam for the first time in his capacity as AIA’s Global Ambassador. He joined more than 3,000 enthusiastic attendees at the “Song” Festival, AIA Vietnam’s large-scale public event designed to help launch Healthier, Longer, Better Lives in Vietnam.

 David Beckham said “I have been lucky enough to travel to many different places in my role as Brand Ambassador with AIA. Vietnam is a beautiful country, and to be here today with all of the AIA customers, agents, staff and members of the public celebrating Song festival is really exciting. I believe it is so important to maintain a healthy lifestyle, and I am impressed by the positive and healthy living attitude here today.”

The “Song” Festival at 7^th Military Region Stadium generated an overwhelming response from the public with David Beckham’s presence and a wide variety of wellness, sports,cooking and art activities for the participants and their families.

In addition to the super-star former footballer David Beckham, everyone was pleasantly surprised to have the chance to meet Vietnam U23 football star Duy Manh, Vietnamese former football star Cong Vinh and MasterChef Ngo Thanh Hoa. The highlight of “Song” Festival was a friendly football match with David Beckham versus Duy Manh and Cong Vinh . It was the very first time Vietnamese fans had the chance to watch David Beckham in person.

The “Song” Festival is just the kick-off for a series of exciting wellness events that AIA Vietnam has in store. At the Press Conference following “Song” Festival, David Beckham also had the honor to introduce the 10 winners of Son-Doong 100-hr expedition happening in mid-March – an initiative which is part of the AIA’s year-long program of special events and activities to mark its Centennial Celebration  across the Asia-Pacific region.

“Through AIA Vitality, which we look forward to launching in Vietnam, we can engage and empower all our stakeholders to make significant improvements in their health and reward them for doing so.Partnering with David as our Global Ambassador is also helping us to heighten public awareness as we look to create a movement, to change the way people across Asia take care of themselves”, Mr. Stuart Spencer added.

Mr. Wayne Besant, CEO of AIA Vietnam, expressed his delight “AIA Vietnam is very excited to be part of AIA global initiatives to help people across Asia live Healthier, Longer, Better Lives. I believe that everyone can change and adopt a healthier lifestyle by taking one small step at a time. AIA Vietnam commits to stand side by side with our customers and stakeholders every step of the way because we believe ‘What is good for our customers is good for Vietnam’.”