Forty-one enterprises were awarded at a ceremony in Hanoi on August 23.

The awards aimed to encourage businesses to further develop brand and trademark awareness, and increase their exposure in the global marketplace.

The selection of award winning brands and products from a wide range of sectors, including construction, services, mining, and transport was based on a number of criteria, such as price, quality and competitiveness, and also after-sales services and environmental impact.

A recent survey showed 92 percent of the past winners agreed that the awards accelerated product diversification and technological innovation. Eight percent of winners thought they had impacted positively on business management, 77 percent felt the award had helped improved production and 70 percent said that the awards had pushed them to pursue more deliberate brand marketing strategies.